You may have noticed less-frequent posting activity here on Propelling Brands over the last few months. It’s not that I’ve been blogging less; rather, it’s the challenge of being asked to contribute blog posts to a growing number of channels. These include the Demand Generation blog for Silverpop (where I’m Director, Field Marketing and B2B Marketing Evangelist), the Daily Fix Blog for MarketingProfs (where I’m a semi-regular contributor on marketing automation topics) and several of Silverpop’s partner blogs, including The Annuitas Group blog, for which I have done occasional postings.
Source: iStockphoto
The truth is, I’m blogging more than ever — just in lots of different places. I’m also very active on Twitter (you can follow me on Twitter via my handle, @abneedles), which has truly become a microblog on what I’m seeing and hearing in the B2B marketing world. Add to this quite a few live and virtual speaking engagements over the past year on a variety of B2B marketing topics … and you can see it’s been a busy last 12 months.
Given this, I wanted to accomplish two things with this post:
First, I wanted to let you know I’m going to be shifting the role Propelling Brands plays in my writing and speaking over the coming months. I plan to get back into the rhythm of doing original, ‘deeper-dives’ on key strategic marketing topics at least once a month, so these will continue. I’m also going to begin posting summaries and links to my posts elsewhere, as well, so that I can consolidate all of my writing about B2B marketing to one location.
Second, I’m kicking off this shift by posting an index of all of my B2B marketing posts I’ve done over the last 12 months — both here on Propelling Brands and on other blogs …
So here are all of my posts since I joined Silverpop a little over a year ago on 15 June 2009. They are organized by type of post and topic.
Analysis and Commentary of Key B2B Marketing Issues and Trends
B2B Buyer
- “Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation” | 27 April 2010, MarketingProfs Daily Fix blog
- “Seven Principles for Building More Buyer-centric B2B Marketing Programs” | 11 October 2009, Silverpop Demand Generation blog
- “So the Nature of the B2B Buyer Is Changing? So What?: Understanding the New Sales Funnel Via Meg Heuer of SiriusDecisions” | 25 September 2009, Silverpop Demand Generation blog
- “Nailing Down Evidence That the Nature of the B2B Buyer Has Changed” | 24 September 2009, Propelling Brands blog
- “Keeping Your B2B Marketing Content and Campaigns Relevant by Leveraging Buyer Context” | 2 September 2009, Silverpop Demand Generation blog
Content Marketing
- “A Deep(er) Dive Into Content Marketing Basics — Webinar and Q&A with Joe Pulizzi of Junta42″ | 26 March 2010, Silverpop Demand Generation blog
- “What Are the Keys to Finding Success with B2B Content Marketing?” | 5 February 2010, Silverpop Demand Generation blog
- “What’s Behind the Rise of Content Marketing?” | 27 January 2010, Propelling Brands blog
- “Content: The Dirty Underbelly of B2B Marketing Automation” | 11 December 2009, Silverpop Demand Generation blog
Demand Generation
- “The Three Building Blocks for Effective B2B Demand Generation — Lead Management, Marketing Automation and Content Marketing” | 12 March 2010, Silverpop Demand Generation blog
- “How Do You Get Your Arms Around the ‘Brave New World’ of B2B Marketing? Where Do You Start?” | 8 January 2010, Silverpop Demand Generation blog
- “B2B Marketers’ Current Top Issues … Plus the State of Their CRM Platform Adoption” | 11 November 2009, Silverpop Demand Generation blog
- “Engagement 2.0: A New Mindset for Marketing and an Energized Link Between Customer, Prospect and Sales Team” | 1 July 2009, Silverpop Demand Generation blog
- “What Does It Mean to Be An ‘Engaged’ Marketer?” | 18 June 2009, Silverpop Demand Generation blog
Email Marketing
- “Make Sure Email Deliverability Isn’t the Weakest Link in Your B2B Demand Generation Program” | 14 June 2010, Silverpop Demand Generation blog
- “Taking Your Email Segmentation for B2B Marketing to the Next Level” | 19 February 2010, Silverpop Demand Generation blog
Lead Management
- “Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer” | 9 August 2009, Silverpop Demand Generation blog
Marketing Automation
- “Where Does Marketing Automation Fit into Your B2B Demand Generation Strategy?” | 26 May 2010, The Annuitas Group blog
- “What is Driving B2B Marketers to Adopt Marketing Automation Technology?” | 22 January 2010, Silverpop Demand Generation blog
- “Re-casting How We Think About B2B Marketing Automation” | 21 January 2010, MarketingProfs Daily Fix blog
- “Key Issues to Consider When Deploying B2B Marketing Automation Globally” | 17 December 2009, Silverpop Demand Generation blog
- “Four Keys for Success Using Buyer Personas to Focus B2B Marketing Automation Campaigns” | 6 November 2009, Silverpop Demand Generation blog
- “Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy” | 30 October 2009, Propelling Brands blog
Measurement and Accountability
- “The ‘Halo Effect’ of a Marketing Accountability Mindset — Amplifying Your Marketing Effectiveness” | 16 July 2009, Propelling Brands blog
Nurturing
- “How Can You Make Nurturing More Strategic in Your B2B Demand Generation Efforts?” | 23 June 2010, Silverpop Demand Generation blog
Sales/Marketing Alignment
- “The Danger of an Either/Or B2B Marketing and Sales Mindset” | 3 December 2009, Silverpop Demand Generation blog
- “Bridging the Sales/Marketing Divide by Focusing on the Dialogue with the Buyer (1 of 2): Planning for Continuity” | 6 August 2009, Silverpop Demand Generation blog
- “Bloggers Weigh In on Sales/Marketing Mis-alignment” | 31 July 2009, Silverpop Demand Generation blog
- “Viewing Sales/Marketing Mis-alignment Through Sales’ Eyes” | 23 July 2009, Silverpop Demand Generation blog
- “Sales/Marketing Mis-alignment: Why Engagement 2.0 Remains Elusive” | 9 July 2009, Silverpop Demand Generation blog
Coverage of Key B2B Marketing Conferences and Thought Leaders
- “Sales 2.0 Boston: My Five B2B Demand Generation Takeaways” | 1 July 2010, Silverpop Demand Generation blog
- “SiriusDecisions 2010 Summit: How B2B Marketing Organizations Can Better ‘Measure, Align, Transform’ Their Demand Generation for ‘High Performance’” | 20 May 2010, Silverpop Demand Generation blog
- “Forrester Marketing Forum 2010: Implications for B2B Demand Generation” | 27 April 2010, Silverpop Demand Generation blog
- “Top B2B Marketing 2.0 Luminaries to Follow in 2010″ | 31 December 2009, Propelling Brands blog
Commentary on Silverpop’s Marketing Automation Platform
- “What the Converged Engage 8 Platform Means for B2B Marketers” | 9 April 2010, Silverpop Demand Generation blog
- “Judging Marketing Automation Vendors Based on Their Approach to Helping Marketers Address the ‘Brave New World’ of B2B Marketing” | 15 September 2009, Silverpop Demand Generation blog
- “What is Silverpop Engage B2B? Marketing Automation Who’s Who” | 14 September 2009, Reach Force The B2B Lead blog
Filed under: B2B Marketing Tagged: Adam Needles, B2B buyer, B2B buying behavior, B2B buying process, B2B marketing, content marketing, CRM, demand generation, email marketing, enterprise marketing management, lead management, marketing automation, marketing execution management, Marketing Infrastructure, marketing measurement, marketing metrics, marketing ROI, marketing technology, ROI, sales/marketing alignment
